Transforming oral hygiene

The Laifen Wave Electric Toothbrush, the latest breakthrough in oral care technology, was officially launched at the TRX Aurum Theatre in Kuala Lumpur.

IN a world increasingly attuned to the importance of oral health, the transition from manual to electric toothbrushes represents a significant leap forward in personal hygiene practices.

Electric toothbrushes offer numerous advantages over basic toothbrushes, including better cleaning efficiency and more effective plaque removal.

Moreover, modern electric toothbrushes often come with customisable settings, enabling users to personalise their brushing experience to suit individual preferences and dental needs.

As we strive to educate ourselves on the details of dental care, it becomes evident that embracing technological innovations can profoundly impact our oral hygiene routines.

Recognising the importance of this shift, let's explore the innovative features and benefits of the Laifen Wave Electric Toothbrush - the latest breakthrough in oral care technology – officially launched in Malaysia, both online and offline.

Redefining precision cleaning

Laifen Wave pioneers a brushing experience like no other with its revolutionary 60° oscillation angle, three times wider than its competitors.

This broader range not only mimics the renowned Bass brushing technique but also effortlessly reaches areas previously overlooked, ensuring a thorough clean with every stroke.

It helps eliminate plaque buildup in hard-to-reach areas, promoting a radiant smile.

Laifen communications director Liam Flanagan (left) and Laifen founder and chief executive officer HongXin Ye showcasing the Laifen Wave Electric Toothbrush during its official launch event at TRX Aurum Theatre, Kuala Lumpur.Laifen communications director Liam Flanagan (left) and Laifen founder and chief executive officer HongXin Ye showcasing the Laifen Wave Electric Toothbrush during its official launch event at TRX Aurum Theatre, Kuala Lumpur.

Unleashing unrivaled power

At the core of Laifen Wave lies its proprietary servo system, a technological innovation that combines ultra-wide oscillation with powerful vibration.

This allows consistent brush strength and a higher vibration frequency of up to 66,000 vibrations per minute—more than double the industry standard.

With Laifen Wave, experience the synergy of power and precision, elevating your brushing routine to new heights.

Reliability meets resilience

Laifen Wave sets the bar high with its IPX7 waterproof standard, showcasing a vertical waterproof structure that withstands immersion in water up to 1m deep for 30 minutes.

This robust design ensures peace of mind, allowing for worry-free brushing even in the shower or bath.

With Laifen Wave, embrace the confidence of a toothbrush that's as reliable as it is resilient.

Seamless design

Made with precision using a 5-axis CNC milling process, the Laifen Wave showcases a seamless button design, ensuring futuristic elegance while preventing the accumulation of dirt and debris, a common issue with conventional brushes.

Through 11 stages of stretching, the flat sheet is gradually transformed into a cylindrical, seamless shape. The aluminium alloy version is created through a nine-stage deep drawing process.

Its ergonomic handle, available in stainless steel, aluminum alloy, or ABS, fits perfectly in your hand, promising comfort and control with every use.

At just 142mm in height, the handle is only three-quarters the size of other toothbrush brands on the market, making it perfect for travel.

Embrace a toothbrush that seamlessly blends form with functionality, elevating your brushing experience to new heights.

Two guests reviewing the specifications of the Laifen Wave Electric Toothbrush during its official launch event at TRX Aurum Theatre, Kuala Lumpur.Two guests reviewing the specifications of the Laifen Wave Electric Toothbrush during its official launch event at TRX Aurum Theatre, Kuala Lumpur.

Customised experience

With the intuitive Laifen app, the power to personalise your brushing experience lies at your fingertips.

Choose from three settings and 10 levels, adjusting vibration strength, oscillation range, and speed to suit your unique oral care needs. The settings can even be adjusted in real-time while brushing and saved for later brushings.

Whether you prefer a gentle clean or a powerful polish, Laifen Wave empowers you to tailor your brushing regimen with precision and ease.

Wired magnetic charging

Bid farewell to the inconvenience of slow charging with Laifen Wave's magnetic charging system, delivering a full charge in just 2.5 hours.

This clean and efficient method ensures minimal downtime, keeping your toothbrush ready for action whenever you need it.

With Laifen Wave, enjoy the convenience of fast, hassle-free charging, and never miss a beat in your oral care routine.

Silent operation

The Laifen Wave Electric Toothbrush operates at a low noise level of just 55dB, ensuring a peaceful brushing experience.

With its quiet operation, users can enjoy thorough oral care without disruptive noise.

Versatile brush heads

The Laifen Wave Electric Toothbrush comes with three brush heads: Ultra-Whitening, Super-Clean, and Gum Care, catering to various oral care needs.

For instance, the Gum Care brush head features soft tapered bristles with a diameter of 0.02mm at the top and a tapering rate of 90%.

The brush head utilises the industry’s most advanced copper-free tufting process, allowing for a more compact design while effectively hindering bacterial growth.

Each brush head is meticulously designed to deliver optimal cleaning performance, ensuring a thorough and gentle brushing experience.

With affordable brush head prices starting at RM29.90 for a 3-pack and RM54.90 for a 6-pack, maintaining excellent oral hygiene has never been more accessible.

Environmentally conscious

In a commendable display of environmental stewardship, Laifen has minimised its ecological footprint by utilising biodegradable packaging materials and eschewing plastic sleeves.

Every aspect of the Laifen Wave, from conception to execution, is imbued with a commitment to sustainability and responsible manufacturing practices, and is in full compliance with environmental regulations.

Boost your oral health with the Laifen Wave Electric Toothbrush by your side. With its unparalleled technology, meticulous design, and unwavering commitment to excellence, Laifen Wave heralds a new era of oral hygiene—one where efficacy, innovation, and sustainability converge seamlessly.

For more information, visit or go to or

You can also browse the Laifen Official Store on Shopee, or visit the Laifen Official Store on Lazada to learn more about its product range and offerings.

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