From domestic brand to regional powerhouse


Julie’s Biscuits takes on Asean with its quality and adaptability

HOMEGROWN Malaysian biscuit company Julie’s Biscuits has successfully expanded to the international market with unique product offerings and ambitious growth strategy.

The company has captured markets in over 80 countries since 1985, with its strongholds being in Singapore, Thailand, China, Taiwan and increasingly Vietnam, Indonesia and the Philippines.

It produces a variety of biscuits that cater to both local and international taste preferences, including traditional Malaysian treats and modern offerings.

Its ability to adapt its products and branding to different cultures has been a key factor in its success in different markets.

Julie’s Biscuits faced challenges when expanding to new countries, including language barriers, cultural differences, and complex regulations, but has managed to build a strong global presence by investing in marketing and distribution and developing new products.

Looking to the future, Julie’s Biscuits plans to continue expanding its presence in the global market by developing new products.

It has attended many trade shows that can provide valuable networking opportunities and insights into the latest industry trends and innovations. One such example is the Gulfood tradeshow in Dubai.

In addition to adapting to many international markets successfully, another key factor behind Julie's Biscuits' success is its commitment to producing high-quality products.

The company uses only the finest ingredients and adheres to strict quality control standards to ensure that its biscuits are of the highest quality.

Additionally, it also has a wide range of products, from crackers to wafer rolls.

For more information, visit www.julies.com.my

Julie’s Biscuits participation in the China International Import Expo (CIIE) ), Shanghai, November last year proves the company is able to cater to different regions.Julie’s Biscuits participation in the China International Import Expo (CIIE) ), Shanghai, November last year proves the company is able to cater to different regions.

The exposure that Julie’s Biscuits have even in Thailand shows how well the brand is accepted overseas.The exposure that Julie’s Biscuits have even in Thailand shows how well the brand is accepted overseas.

Julie’s Biscuits attends many trade shows that can provide valuable networking opportunities and insights, like during the Gulfood tradeshow in Dubai, last month.Julie’s Biscuits attends many trade shows that can provide valuable networking opportunities and insights, like during the Gulfood tradeshow in Dubai, last month.

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