(From left) sooka head of audience and engagement marketing Navinderan Kesiven, Association of Accredited Advertising Agents Malaysia (4As) president Andrew Lee, sooka head of brand and communications Hilda Shamsul Bahri and sooka content and product marketing senior associate Iman Alia Anuar at the Putra Aria Brand Awards 2022.
STREAMING service sooka has reaffirmed its brand proposition as the go-to app for the best live sports action, local entertainment and originals after clinching the silver award in the Media Networks category at the inaugural Putra Aria Brand Awards 2022.
The award exemplifies sooka’s continuous commitment to build a brand that resonates well with its young audiences, anchored by its goal of providing consumers with a personalised streaming experience – all accessible at their screen of choice, anytime and anywhere they want, with no commitment or contract.
sooka’s head of brand and communications, Hilda Shamsul Bahri, said that receiving the award is a huge milestone for the company, which reflects how well sooka has been received by the public.
“We are honoured to be chosen as a winner by the consumers, despite being the youngest brand in the same category with other established media networks,” said Hilda.
“As a young brand in the market, we believe in building consumer trust. This starts with understanding what matters most to our audience, establishing constant engagement, being open and listening to their views, and ensuring the entire consumer experience is delivered well.
“sooka is constantly building something new and different, and we want this process and the entire journey of brand-building to be an inclusive process with our audience.”
sooka has reaffirmed its brand proposition as the go-to app for the best live sports action, local entertainment and originals.
She added that sooka initially started out as a mobile over-the-top (OTT) media service, which catered to young professionals.
“We knew that our playground would be different. We needed to be an active player in the social media and digital marketing space to reach out to our customers.
“This requires us to always be on our feet listening, analysing and making constant improvements to our service and content offerings.
“It is a liberating experience, and being agile has helped sooka to continue to be a responsive brand.”
You can download the sooka app on your mobile devices and smart TVs with no commitment or contract.
Hilda also shared that the company is looking forward to future collaborations with like-minded brands that believe in putting consumers' views at the forefront.
“We have a long journey ahead of us to continue establishing our footprint as the hyper local hub for streaming freedom. I would like to take this opportunity to thank all our customers for their trust, support and for voting for us.
“It has always been sooka’s aim to provide our customers with streaming freedom and we are glad that our customers understand our aspiration.”
To enjoy your favourite live sports action and top-rated local entertainment, download the sooka mobile app via Apple Store and Google Play Store. For smart TVs, qualified devices can download the app via the Samsung, LG, Sharp and Sony app stores.
All subscription plans by sooka are contract-free and come with zero commitment.
The inaugural Putra Aria Brand Awards 2022 is an offshoot of the Putra Brand Awards and aims to serve the marketing fraternity by highlighting branding efforts across all segments. It is organised by the Association of Accredited Advertising Agents Malaysia (4As).
The award was established based on online research survey results which determine a consumer’s choice of brands in different categories.
For more information, you can visit the sooka’s website.
