JYY GROUP recently announced it acquired 100% shares of well-known healthcare brand Lo Hong Ka Malaysia and Singapore during its Chinese New Year product launch.
The acquisition details were not disclosed; however, it is reported that this acquisition marks the beginning of JYY Group’s penetration strategy in the international market. Marketing vanguards in the group include “Jin Ye Ye”, known for its gifting industry, and “JYNNS”, a new-age healthcare.
JYY Group has an innovative approach to product development for the past 12 years and has constantly strove for perfection in its healthcare and gifting industries. With its commitment to product quality, innovative packaging and merchandising, the Group enjoys a leading position in the industry.
As a fallout from the Covid epidemic, consumers are paying much more attention to healthcare. In its capacity as a wellness company, JYY Group aims to improve the well-being of Malaysians.
To achieve that goal, it has enlisted the help of Taiwan’s leading celebrity, Ella Chen-Jiahua, as its brand ambassador. By working with her, the group hopes to effectively spread its message of positivity, health and wellness in this new era.
The company’s philosophies seamlessly merge to promote health and wellness
Lo Hong Ka was established in Malaysia in 1988 and has grown into a worldwide health food brand that is known for its reliability and quality.
Providing busy modern people with the nutrition and taste of an Oriental food delicacy without hassle and preparation time, it was the first company to introduce instant bird’s nest products.
Lo Hong Ka’s approach complements JYNNS’ “health preservation in the new era” concept. In other words, both brands aim to make health preservation more accessible and help everyone lead a healthier, more satisfying life.
According to JYY Group’s chief executive officer Alann Tan, the acquisition will help him pursue his vision of promoting a health and wellness culture, by acknowledging Lo Hong Ka’s long and deep-rooted position in the bird’s nest industry.
Create an integrated multi-brand enterprise strategy
Lo Hong Ka's natural fit with JYY Group allows it to achieve certain economies of scale while significantly expanding sales and reach of all existing product lines. The group sees it as a strategic move and Lo Hong Ka, a timely transition.
In addition, Tan views acquiring Lo Hong Ka's manufacturing plant, Green Apple Sdn Bhd, under the JYY Group banner as an essential step toward the company's transformation from a retailer into a manufacturer.
He believes this will allow better control of production, product quality and more in-depth research and development of new products that are customised towards market needs and preferences. It makes diversified, high-quality, affordable health products more popular and universal.
According to reports, JYY Group is actively looking for other companies to join in this transformation and expansion. It has set a goal to become the leading healthcare and gifting brand in Singapore and Malaysia by 2026.
