Boosting cultural tourism with Malaysian hospitality


The majestic Genghis Khan monument at Erdene is one of Mongolia’s leading tourist attractions. At the site is a history museum that exhibits Mongolian artefacts and culture.

Yeruu Tsonjin Tour Resort in Erdene is owned and managed by Radiance Assets Berhad.

ERDENE in Tuv Province, Mongolia – some 77km away from the hustle and bustle of the capital city Ulaanbaatar – is rich with attractions that are steeped in the nation’s history, culture and lifestyle.

The Genghis Khan statue complex at Erdene where a 40m-tall statue of the founder of the Mongol Empire stands is said to be the location where he found his golden whip that set him on the path of conquest over Central Asia and China.

For those inclined towards nature travel, the sprawling Gorkhi-Terelj national park is teeming with lush greenery, with picturesque landscapes and hills. Its famed attractions are the Turtle Rock and Ariyabal Meditation Temple, to name a few.

Another reason for Malaysians to visit Erdene is that the Yeruu Tsonjin Tour Resort there is owned by local shariah-compliant investment holding company Radiance Assets Berhad which acquired a 100% stake in the hotel.

Radiance Assets aims to rebrand the hotel as the Radiance Gerelt Resort, billed as the first-ever halal resort in Mongolia.

The hotel sits on 5.66ha of land and has been in operation since 2013 with a full suite of facilities and an auxiliary farm to boost tourism and horticulture in Mongolia. The hotel works with local and overseas tourism organisations to hold programmes that introduce Mongolian culture to the world.

Under new management by Radiance Assets, the hotel will build traditional Malaysian chalets at the premises to showcase our culture in the Land of the Blue Sky. This is part of the group’s initiative to promote cultural tourism between the two countries.

A yurt at the Yeruu Tsonjin Tour Resort in Erdene, for tourists to experience how Mongolian nomads live.A yurt at the Yeruu Tsonjin Tour Resort in Erdene, for tourists to experience how Mongolian nomads live.

Radiance Assets Berhad executive chairman Ezman Zamani hopes that there will be direct flights between Malaysia and Mongolia one day.

“This would be perfect for those who want to dip their toes in two Asian cultures rich in tradition while experiencing the luxury a resort has to offer,” he says.

The hotel will have senior-friendly facilities that make it easy for multi-generational families to travel together, or senior travellers out to see the world.

Besides recreational activities for elderly visitors, there will be treatment facilities as well as special services for seniors and caregivers.

With the resort’s auxiliary farm and greenhouse facilities, Radiance Gerelt Resort aims to be a tourism industry leader in Mongolia, and would add new attractions for tourists from all over the world.

Besides the hotel business, Radiance Assets is licensed to offer services related to tourism, camp, business consulting and management consulting.

In addition to culture and tourism, the acquisition of Yeruu Tsonjin Tour Resort provides a platform for Radiance Assets subsidiary RediPay Sdn Bhd – a fintech company – to expand into Mongolia and the neighbouring countries as part of the group’s vision to delve into global markets.

For more information, visit https://radianceassets.com/.

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