Be part of the next prime address

E&O’s portfolio ranges from hospitality to luxury. An aerial view of the masterplanned Seri Tanjung Pinang.

THE Eastern & Oriental (E&O) name is synonymous with addresses of enduring value. Its portfolio, ranging from hospitality to luxury living, is headlined by Penang’s globally renowned Eastern & Oriental Hotel and spans the four main growth engines of Kuala Lumpur, Penang, Johor’s Iskandar Malaysia and central London.

In Penang, E&O has crafted the first-of-its-kind masterplanned seafront development of Seri Tanjung Pinang. This 240-acre township has been conceptualised to celebrate the best of island living.

Located along the coast of Tanjung Tokong, the development stands prominently between the Unesco World Heritage City of George Town and the famed beaches of Batu Ferringhi.

Just a short drive away are also a host of educational institutions, five-star international hotels, a public park and the hawker paradise of Gurney Drive.

It’s just perfect for those who want an idyllic seafront home that is just minutes away from everything.

The second phase of the idyllic seafront township of Seri Tanjung Pinang in Penang is about to kick off, bringing more quality residential, commercial and leisure facilities.The second phase of the idyllic seafront township of Seri Tanjung Pinang in Penang is about to kick off, bringing more quality residential, commercial and leisure facilities.

Following its launch in 2005, the award-winning Seri Tanjung Pinang with a vibrant international community of 3,000 homes and over 30 nationalities is today hailed as Penang’s most desired residential and investment suburb.

This carefully planned masterpiece has brought to life the concept of a world-class waterfront lifestyle, joining the list of exemplary waterfront communities around the world which includes Australia’s Sovereign Islands and Singapore’s Sentosa Cove.

Fringing Seri Tanjung Pinang is a necklace of splendid residences with innovative design features and modern lifestyle expression. Every home combines detailed craftsmanship and spatial generosity complemented by a seafront lifestyle. But most of all, it is the sublime touches of colonial influences and local aesthetic charm in the design that help to set these residences apart from the rest.

Majestic sea-facing villas, Straitseclectic inspired terraced and semi-detached homes, luxury condominiums and executive apartments are among the stunning gems here. Gorgeous residences that line the long stretches of boulevard include Martinique-By-The-Sea, Ariza Courtyard Terraces, Suites at Straits Quay, Quayside Seafront Resort Condominiums and The Tamarind Executive Apartments.

And sitting at the heart of Seri Tanjung Pinang is Penang’s first and only seafront retail marina, Straits Quay. Framed by a wide promenade and the open sea, this must-visit destination features bistros and bars, antique shops and art galleries, seafood restaurants and seaside cafes as well as the island’s first dedicated performing arts centre.

The globally renowned E&O Hotel in Penang.The globally renowned E&O Hotel in Penang.

E&O’s achievements with Seri Tanjung Pinang are not just in terms of completing the extensive land reclamation and the building of homes. Its true success comes from the company’s focus on value creation and community building by conceptualising innovative luxury residential enclaves, reinventing tropical architecture, focusing on luxurious details and designing vibrant retail spaces.

As buyers saw the proven results through each phase of the development, demand grew. It resulted in E&O being able to command benchmark prices, deliver impressive returns to investors and create a brand cache that no other property developer has been able to replicate in Penang.

Now E&O is taking its proven track record to a stellar new development; one that will redefine the future of Penang. Located directly across the waters of Seri Tanjung Pinang Phase 1 and the upcoming Gurney Wharf public realm and park, the second phase is set to become the future pulse of Penang.

A significant milestone, reclamation for the first tranche of 253 acres, was completed in late 2019. E&O is now finalising the masterplan design, incorporating several bold game-changing components to anchor it as a truly unique and first-choice destination to live, play and work.

An aerial view of Seri Tanjung Pinang.An aerial view of Seri Tanjung Pinang.

With infrastructure works in progress, Phase 2 will offer a range of residential, commercial and leisure facilities to appeal to international investors, holidaymakers and homeowners.

E&O’s vision is to create a living environment that respects the heritage of Penang, provide a high quality public realm and accessible waterfront and nurture a series of neighbourhoods in an integrated mixed-use community.

To find out more about Penang’s next prime address, do visit The Sales Gallery in Seri Tanjung Pinang or log on to to register your interest. Alternatively, call 04-8909999 for further information.

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