FILE PHOTO: Sep 2, 2025; Flushing, NY, USA; A fan takes a video during the match between Carlos Alcaraz (ESP) (L) and Jiri Lehecka (CZE) (R) on day ten of the 2025 US Open tennis championships at Billie Jean King National Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images/ File Photo
NEW YORK (Reuters) -The U.S. Tennis Association has launched a dedicated credential program for social media creators at this year's U.S. Open as part of a drive to court younger audiences, the USTA's social media lead said.
Roughly 50 creators spanning food and beverage, lifestyle, entertainment, fashion and family niches have been accredited and are producing content at the tournament, Jonathan Zipper, who oversees social media at the USTA, told Reuters.
