FILE PHOTO: People stand near a signage of Comcast and NBC Universal in the lobby of the corporate headquarters of Comcast, in Philadelphia, Pennsylvania, U.S. November 20, 2024. REUTERS/Bastiaan Slabbers/File Photo
BERLIN (Reuters) -The International Olympic Committee and Comcast-owned NBCUniversal have agreed a $3 billion extension of their Olympic Games media rights contract for the United States to 2036, the IOC said on Thursday.
The deal, which covers all media in the United States, also includes joint projects with the broadcaster on technology infrastructure and digital advertising among other.
