FILE PHOTO: The NBA logo is displayed as people pass by the NBA Store in New York City, U.S., October 7, 2019. REUTERS/Brendan McDermid/File Photo
(Reuters) -The National Basketball Association is closing in on media rights deals with Comcast-owned NBC, Disney's ESPN, and Amazon.com that would generate about $76 billion in media revenue over 11 years, the Wall Street Journal reported on Wednesday.
Rights to the widely watched professional basketball league are a prized possession for media companies. Sports content continues to attract a reliable and loyal audience at a time when traditional TV businesses are losing millions of subscribers to cord-cutting.
