Max Holloway lands a kick on Justin Gaethje during UFC 300. Holloway knocked out Gaethje for the ceremonial BMF title belt.
TWENTY years ago, the Ultimate Fighting Championship was on life support. Broadcasters scoffed at the idea of televising half-naked men pummelling each other inside a caged octagon, engaged in a sport where broken bones and dislodged teeth were common.
Venues closed their doors and advertisers their wallets.
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