Sport-Women's sport draws record viewership in 2023 - UK research

Soccer Football - Women's Super League - Manchester City v Leicester City - Manchester City Academy Stadium, Manchester, Britain - February 4, 2024 Manchester City's Chloe Kelly celebrates scoring their second goal with teammates Action Images via Reuters/Jason Cairnduff/File Photo

(Reuters) - A record 46.7 million viewers in Britain tuned in to watch women's sport on TV in 2023, eclipsing 2019's mark by almost a million, according to research published by the Women's Sport Trust on Tuesday.

The FIFA Women's World Cup final, which England lost 1-0 to Spain at Stadium Australia, was 2023's most-watched women's sport event on TV with 38.4 million viewing hours.