FILE PHOTO: People gather near decorations for the upcoming 2018 FIFA World Cup, with St. Basil's Cathedral seen in the background, in central Moscow, Russia June 7, 2018. REUTERS/Sergei Karpukhin
LONDON (Reuters) - The soccer World Cup is a massive money-spinner and stock market players are busy picking brewers, betting firms, pub chains and sportswear brands that will benefit from the associated global spending surge.
The world's biggest sporting event is unlikely to make or break companies but it gives them the chance to reach new customers and showcase new products, potentially locking in revenue streams beyond the end of the month-long tournament that kicks off next week in Russia.
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