Samsung signs local sponsorship deal for 2018 Games


A worker works on a Samsung outdoor advertisement installed atop an office building in central Seoul March 23, 2015. REUTERS/Kim Hong-Ji/Files

SEOUL (Reuters) - South Korea's Samsung Group has signed a 100 billion won ($92.22 million) local sponsorship contract to support the 2018 Winter Games, Pyeongchang organisers (POCOG) announced on Monday.

Sponsors had initially been slow to come forward for Pyeongchang, prompting the Korean government to urge business leaders to support the Games, but POCOG said that with Samsung's involvement they had achieved more than 40 percent of their target.

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