KUALA LUMPUR: The FA of Malaysia (FAM) have signed a four-year sponsorship deal with Nike Malaysia to be the main attire providers for all national teams and also on youth development programmes.
The partnership has an option for renewal for another five years.
The partnership began last night with the unveiling of the new jersey for the national team and it will be worn by the senior side in the Asean Football Federation (AFF) Championship, beginning in Bangkok on Friday.
In announcing the partnership, the FAM deputy president, Datuk Redzuan Tan Sri Sheikh Ahmad, said that the deal would also benefit their youth programmes that were already in place.
“The amount is substantial and it is just not confine to the attire alone. In Malaysia, Nike have an extensive history in support of youth programmes for the last decade, among them the Nike Manchester United Premier Cup that provides Under-15s with a platform to develop their talent,” he said.
“More recently, Nike encouraged more than 50,000 young people to join the Joga Bonito grassroots event that inspired football participation across the country. These programmes will continue and we will also look at other areas of cooperation.”
The marketing director, Nike South-East Asia, Tim Parkinson, said that their aim was to use their experience in the sports for the benefit of Malaysian football.
“Nike have worked with world-class teams at both national and club levels and our passion for football leads us to continue to invest in the development of the sport across South-East Asia. We hope to instil a world-class culture of performance and success here as well,” he said.