TWO worlds of artistry collide as Honma, makers of handcrafted Japanese golf equipment, and Bugatti, France’s legendary sports car maker, unveil a co-branded collection for luxury performance.
Both brands share an uncompromising pursuit of perfection, Honma through its Yokohama-born artisan craftsmanship since 1958, and Bugatti through Ettore Bugatti’s timeless creed: “If comparable, it is no longer Bugatti.”
The collaboration yields three distinct lines – the Beres Super Premium Collection, the Tour World Premium Collection, and the Super Premium Bugatti Putter – each blending Honma’s technical mastery with Bugatti’s design DNA.
“When Bugatti’s spirit of speed meets Honma’s artistry, the result offers in 3-Star, 4-Star, and an ultra-exclusive 5-Star edition limited to just 20 sets worldwide – the Beres Super Premium Collection channels the aerodynamic elegance of the Bugatti Tourbillon,” said Bugatti International managing director Wiebke Stahl.
Signature motifs – the horseshoe grille, Cline silhouette, and Tourbillon instrument cluster – are integrated into the clubhead design.
Finished in iceblue tones using Bugatti’s two-tone paint technique, each swing becomes a dialogue between speed and beauty, said Stahl.
“Engineered for performance, this line mirrors a track-ready Bugatti. Honma’s TW777 technology combines with Bugatti’s precision aesthetic, producing clubs for players who demand absolute control.”
The titanium-carbon driver delivers explosive ball speed and stability, while the forged irons offer forgiveness and a crisp, confident feel.
“Every detail – from CNC milling to acoustic tuning – translates the soul of a supercar onto the fairway,” added Stahl.
“Available in 4-Star and 5-Star models, the putter’s contours echo the rear profile of the Bugatti Tourbillon.
“Its milled head and exclusive grip create a unified, tactile harmony, turning each putt into an act of refined precision – a hypercar distilled for the greens.
“Crafted with extraordinary precision and uncompromising perfection, these collections echo Bugatti’s design DNA and Honma’s pursuit of excellence,” said Stahl.
The suggested retail prices are Tour World Premium Collection RM38,900. Beres Super Premium Collection 3-Star RM74,900, 4-Star RM149,000, 5-Star RM425,000. Super Premium Bugatti Putter 4-Star RM19,900 and 5-Star RM57,500.
The equipment is available exclusively through MST Golf stores. Follow @mstgolf on Facebook and Instagram for more updates.
