The Golf Lounge debuts for ‘Preferred’ clients

From left: CIMB’s Rajesh Gupta, regional head, Affluent Products & Proposition, Daniel Cheong, head of Consumer Banking Malaysia, Effendy and Ervin at the launch.

CIMB Bank Berhad has unveiled “The Golf Lounge for CIMB Preferred”, a golf facility located in Sri Hartamas, designed to offer CIMB Preferred clients a modern and state-of-the-art arena for a premium golf and social experience.

In partnership with Wedge Golf, the Lounge has two private suites equipped with indoor golf simulators with cutting-edge technology, offering access to a selection of over 50 world-class golf courses.

At the Lounge, CIMB Preferred clients can use it as a new “Home Venue” to play golf, chill out with friends and loved ones or build connections with fellow golfers.

CIMB Preferred clients can enjoy exclusive three-hour complimentary access to the private suite.

Now open exclusively to CIMB Preferred clients, the venue accepts daily bookings from 11am to 11pm.

CIMB’s brand partner and professional golfer, Ervin Chang, was present at the launch.

Drawing on his experience in the professional game, Ervin conducted a clinic for the clients and shared valuable swing tips and strategies to help them refine their skills.

The attendees received tailored guidance, whether they were beginners looking to improve their fundamentals or seasoned players aiming to fine-tune their performance.

Chief executive officer, Group Consumer and Digital Banking, CIMB Group Effendy Shahul Hamid said: “The launch of the Golf Lounge underscores CIMB’s commitment to providing exceptional lifestyle privileges.

“As an extension of our CIMB Preferred Golf Series, it serves as an exciting platform for building a vibrant golfing community among our CIMB Preferred clients.

“Golf is a sport that represents excellence, precision and focus – qualities we strive to emulate in our offerings. This exclusive facility is not just a space to play but a reflection of the personalised experiences CIMB aims to provide for our clients.

“Beyond just financial solutions, we want to create memorable moments and valuable relationships with our clients by integrating leisure, lifestyle and luxury into their journey with us.

“The Golf Lounge is one of many ways we continue to enhance our CIMB Preferred proposition, and we are excited to see our clients enjoy this unique offering,” he added.

CIMB Preferred clients will receive invitations to private events at the lounge, 50% discounts for additional hours to the Private Suite and golf lessons from PGA pros and complimentary food and beverages.

CIMB is uniquely positioned to provide regional recognition and exclusive privileges to its Preferred clients.