SSG Eco Sdn Bhd and Swiss-Garden International have entered into a partnership that will see the former undertake an exercise to revamp Damai Laut Golf & Country Club in Perak.
In a statement released this week by SSG, a turf services, landscaping, club management and construction company, said the objective is to “maximise the golf resort’s growth and facility performance”.
Damai Laut, a homegrown hotel chain in Malaysia and a member of the OSK Group, was designed by renowned golf course architect Ronald Fream and opened in 1997.
According to the statement, the partnership will cover golf course maintenance, operations, sales, marketing, branding and people.
SSG executive chairman Fairuzah Mohd Ahmad said of the development: “We are committed to introducing transformative change through technology, people and processes, to improve the performance and profitability of our clients.
“We are pleased to be partnering with Swiss-Garden and provide an end-to-end service for Damai Laut.”
Swiss-Garden International director of Business Development Azlan Tun Mohamed Dzaiddin said in response: “We too are pleased to have jointly created a framework that will allow us to leverage on SSG Eco’s knowledge and expertise. Their excellent track record and strong presence in the local golf industry, coupled with their wealth of experience and exposure makes them the perfect candidate to work with us in taking Damai Laut to the next level.”