TAG Heuer, the Swiss luxury watch brand, continues to build on the success of the new TAG Heuer Connected, with additions to its line of elegantly crafted timepieces geared towards performance.
These novelties include a special edition for golfers, which uniquely combines sporty elegance and the unparalleled functionality of the TAG Heuer Golf app within a custom-designed digital experience, suited for any lifestyle.
Combining advanced watchmaking technology with a proven passion for golf and the world of sports, TAG Heuer has introduced the Golf Edition of the third generation Connected watch launched in March this year.
This is the second time the luxury watchmaker has created a watch specifically for the golf community – the first edition was presented in 2019 with the launch of the best-in-class TAG Heuer Golf app and proved an immediate hit.
Designed and developed entirely in-house by an expert team led by TAG Heuer’s Chief Strategy and Digital Officer, Frederic Arnault, the TAG Heuer Golf app is packed with features to help master the course, such as 3D mapping, hazards distance, shot tracking, scorecards, pro stats and the new Driving Zone feature.
It’s built for the best and will support any player who wants to take their game to the next level. Together with the TAG Heuer Sport app and the range of connected services offered by the new Connected watch and Wear OS by Google, it is the ultimate companion, both on and off the golf course.
“The TAG Heuer Connected Golf Edition further solidifies our leadership in the luxury smart-watch segment with a one-of-a kind timepiece thoughtfully crafted to boost the player’s game and stand out on the course, ” said Arnault. “ Playing with a TAG Heuer Connected is a true game changer that will give any golfer an immediate competitive edge.
“Marrying form and function in a brand new way, it offers a smooth, easy-to-use and performance-oriented digital experience not only for golf, but many sports and everyday activities as well.
“Every detail has been purposefully engineered to help refine the player’s strategy, improve their accuracy and remove the guesswork so they can focus on enjoying the game, without compromising on elegance and style, ” he added.
The ultra-lightweight 45mm black titanium case is of a distinct design and refined finishes of TAG Heuer chronographs. The exclusive matte black ceramic bezel features 18 engraved and lacquered graduations, which serve as a reference for the performance at each hole.
The crown is now flanked by two functional pushers at 2 and 4 o’clock and a screwed caseback. The white lacquer on the rotating crown and green lacquer on the pushers echo the unmistakable hues of the course.
The pushers, in particular, have a dedicated usage for the TAG Heuer Golf app, in addition to other functions within the digital experience. They are used to record shot distances with optimal precision. This innovative feature is a perfect embodiment of TAG Heuer’s heritage of sports performance measurement.
This high-tech luxury Connected watch is presented on a special white rubber strap with green stitching and a texture that resembles the pattern on a golf ball, as well as a black perforated rubber alternative for everyday and more formal uses.
Thanks to its intuitive interchangeable bracelet system, with a single clip motion, the wearer can change up their look seamlessly.
They can also purchase additional styles in durable rubber, available in a classic black scale pattern with red stitching or bolder perforated red, orange as well as khaki, complementing the core steel bracelet option.
Specially for the Golf edition, TAG Heuer is also introducing new variations of its five custom-designed mechanical or digital-inspired always-on watch faces with touches of emerald green matching the striking coloured accents of the case and strap.
The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time.
The watch is fitted with a magnetic battery charger, and comes with a dedicated travel pouch and accessory box that contains four TAG Heuer-branded tees, a branded divot tool, three branded balls and the additional black rubber strap.
For more info visit tagheuer.com