A logo of Italy's Lega Serie A is seen in Milan, Italy, December 17, 2019. REUTERS/Flavio Lo Scalzo
MILAN/LONDON (Reuters) -Italy's Serie A soccer league is exploring options for its international media rights, including the sale of a stake to external investors and a long-term strategic partnership with a sports media agency, three sources with direct knowledge of the matter told Reuters.
Like other major European leagues, Serie A, home to AC Milan and Juventus, has struggled in recent years to sell its media rights abroad, as broadcasters across the globe have shown diminished interest partly due to a crowded fixture list dominated by the expanded UEFA Champions League and the popularity of England's Premier League.
