McDonald's signs three-year sponsorship deal with French soccer's Ligue 1

FILE PHOTO: A sign for the U.S. fast food restaurant chain McDonald's is seen outside one of their restaurants in Sint-Pieters-Leeuw, near Brussels, Belgium March 4, 2024. REUTERS/Yves Herman/File Photo

PARIS (Reuters) - France's top soccer league will become the McDonald's Ligue 1 from July 1 after the U.S. fast food chain signed a three-year sponsorship deal on Thursday.

"First French restaurant chain, present in more than 1,150 towns, with two million meals a day, McDonald's joins the number one show in France," the French League said in a statement on its website.

The League did not disclose the financial details of the deal.

McDonald's will replace Uber's food delivery unit Uber Eats as title sponsor.

(Reporting by Inti Landauro; Editing by Toby Davis)