Soccer-Sportswear brands seek retail space for their women's boots

FILE PHOTO: Soccer Football - FIFA Women’s World Cup Australia and New Zealand 2023 - Round of 16 - France v Morocco - Hindmarsh Stadium, Adelaide, Australia - August 8, 2023 General view of Morocco players' boots during the warm up before the match REUTERS/Carl Recine/File Photo

SYDNEY (Reuters) - Sportswear brands under scrutiny for not producing enough soccer boots for women say they are investing in women's-fit styles but argue retailers can be reluctant to stock them due to lack of awareness about the growing business opportunity.

Several key players are missing from the Women's World Cup with anterior cruciate ligament (ACL) injuries, including three from England's Lionesses alone, and there is concern that soccer boots - which until recently have been almost exclusively designed for men - are a potential factor.