FILE PHOTO: Soccer Football - Premier League - Manchester City v West Ham United - Etihad Stadium, Manchester, Britain - February 27, 2019 General view inside the stadium before the match REUTERS/Jon Super/File Photo
BERLIN (Reuters) - Puma has signed a long-term strategic partnership with English Premier League champions Manchester City, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas, the sportswear company said on Thursday.
British media have reported the deal could be worth 50 million pounds a year, more than double what Nike was paying, making it the third biggest in English soccer, behind Adidas's sponsorship of Manchester United and Nike's partnership with Chelsea.
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