Unifi sponsorship a boon for M-League fans

Positive partnership: TM managing director and group chief executive Datuk Seri Shazalli Ramly said they were excited to bring the M-League to more Malaysians.

PETALING JAYA: The collaboration between Telekom Malaysia Berhad (TM) and Football Malaysia Limited Liability Partnership (FMLLP) is set to be a boon for M-League fans in the country.

TM’s Unifi brand is the new title sponsor for the Super League and Malaysia Cup following an eight-year partnership deal worth RM480mil until 2025.

The deal will enable Unifi to become the single largest platform for live football and all ancillary football programmes across Pay TV, Free-To-Air, Over-the-Top and mobile, delivering a holistic convergence experience.

As the broadcast partner, Unifi TV will showcase all FMLLP events and competitions, which include the Charity Shield, Super League, Malaysia Cup, FA Cup as well as conditional broadcast of the Premier League and the Challenge Cup.

TM managing director and group chief executive Datuk Seri Shazalli Ramly said they were excited to bring the M-League to more Malaysians.

“Every football fan in Malaysia can now catch every match of the league and watch their favourite teams, as all the matches will be available live on Unifi TV and across all screens,” said Shazalli.

Football Association of Malaysia (FAM) president Tunku Ismail Sultan Ibrahim said the landmark partnership was a testament to TM’s confidence in the M-League.

“I’m very happy with this partnership, which is the biggest in Malaysian sports history. This deal showcases TM’s confidence that football and the M-League is a key commercial and unity driver in this country,” said Tunku Ismail, who is also the FMLLP chairman.