English soccer club Arsenal signs up to promote cryptocurrency

Soccer Football - Premier League - Arsenal vs Liverpool - Emirates Stadium, London, Britain - December 22, 2017 General view of a corner flag before the match Action Images via Reuters/John Sibley

LONDON (Reuters) - English soccer team Arsenal is entering the cryptocurrency world by signing a deal to promote new digital tokens being sold by an American gaming software company.

California-based CashBet said on Wednesday that the Premier League club had agreed to become its "exclusive and official Blockchain Partner" ahead of the upcoming "initial coin offering" (ICO) of its new cryptocurrency, "CashBet Coin".