NEW YORK (Reuters) - Eurosport, Discovery Communications Inc's European sports broadcaster, is in talks with potential partners to broadcast drone racing, making it the latest network looking to experiment with the fledgling sport in which contestants navigate small, remote-controlled aircraft at high speeds through aerial obstacle courses.
For television networks and advertisers, drone racing represents an opportunity to combine the live-event attraction of NASCAR and Formula 1 with the digital-age appeal of what has become known as eSports, in which video game players compete while millions of viewers watch online, usually for free.
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