BRUSSELS (Reuters) - French company Societe du Tour de France lost a trademark fight against a German gym chain on Wednesday when a court ruled people were unlikely to confuse the famed bicycle race Tour de France with a similar phrase for the gym's clothes and services.
Societe du Tour de France had taken its grievance to Europe's second top court after the European patent office EUIPO allowed FitX to trademark a figurative sign Tour de X for its goods and services including games, toys and sporting equipment.
