Cricket-T20 can be US craze like yoga and Bollywood weddings

Cricket - ICC T20 World Cup 2024 - Final - India v South Africa - Kensington Oval, Bridgetown, Barbados - June 29, 2024 General view of India fans in the stands before the match REUTERS/Ash Allen

(Reuters) -Indian-American businessman Sanjay Govil is convinced Twenty20 cricket can be the next big cultural import into the United States, following a trail blazed by yoga and Bollywood-style weddings.

Previous investors have held similar dreams of breaking into the U.S. sports league market, only to be thwarted by the nation's obsession with baseball, basketball and American football.