Boxing-Influencers pack a punch as heavyweight logjam finally set to break


(Reuters) - Boxing enjoyed a bumper 2023 powered by the likes of crossover stars such as YouTuber Jake Paul and former UFC champion Francis Ngannou with things very much looking up for the sweet science.

Not all of the recent developments will be to the taste of the purists but for a sport whose demise is regularly predicted, boxing finds itself in rude health thanks in no small part to the influx of influencers into the ring.

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