Olympics-Badminton-India's Shetty says sport needs more corporate support

Paris 2024 Olympics - Badminton - Men's Doubles Group play stage - Porte de La Chapelle Arena, Paris, France - July 27, 2024. Chirag Shetty of India celebrates winning the Group C match with Satwiksairaj Rankireddy of India against Lucas Corvee of France and Ronan Labar of France. REUTERS/Hamad I Mohammed

PARIS (Reuters) - In a country known internationally for its obsession with cricket, badminton has been fighting tooth-and-nail for its share of the limelight in India.

From Saina Nehwal, who made history at the London 2012 Games when she bagged a bronze, to two-time Olympic medallist PV Sindhu, shuttlers have in recent years smashed their way to global recognition. Doing so has attracted both international and domestic sponsors like Visa, Bridgestone, Gatorade and Bank of Baroda.