FILE PHOTO: Athletics - Diamond League - Rome - Stadio Olimpico, Rome, Italy - August 30, 2024 Kenya's Faith Kipyegon celebrates after winning the women's 1500m REUTERS/Remo Casilli/File Photo
NEW YORK/LONDON (Reuters) -Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women consumers who have been looking elsewhere for running shoes and clothes.
Industry experts and women runners say it will take more than a bold spectacle to draw women back to the brand.
