President of the International Association of Athletics Federations (IAAF) Sebastian Coe of Britain watches the men's 800m Masters final during the 15th IAAF World Championships at the National Stadium in Beijing, China, August 29, 2015. REUTERS/Damir Sagolj
BEIJING (Reuters) - Part of Sebastian Coe's new job as head of world athletics will be to shift the conversation about his "ostensibly clean" sport from doping to spectacular performances, he said on Sunday.
The Briton will become president of the International Association of Athletics Federations (IAAF) at the conclusion of the 15th world championships on Sunday.
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