How tourism can and should be developed in Malaysia

I am not sure how Tourism Malaysia measures its full key performance indicator (KPI). For an ordinary rakyat Malaysia like me, what I hear is the number of visitors coming into the country every year. The bigger the number, the more successful we seem to be. That’s what we’re told, and most of us have accepted it.

Malaysia is back to campaign mode this year with Visit Malaysia 2026. This is the sixth edition of Visit Malaysia Year and the target on the table is a big one with 47 million visitors. And as Malaysians we should welcome visitors from all over the world.