Malaysia's rainforest resorts are the world's best-kept secret – and that has to change

Let me be upfront about something. I am not a nature lover in any romantic sense of the word. I am not an environmentalist or a sustainability advocate. I look at hotels and resorts almost entirely through a commercial lens: occupancy, yield, market positioning, return on investment.

So when I tell you that a few days at the Belum Rainforest Resort in Perak have genuinely unsettled my thinking, understand that this is not the enthusiasm of a converted tree-hugger. It is the observation of someone who sees a significant commercial opportunity being left on the table.