From battleships to buildings: Trump's name is everywhere

FILE PHOTO: A "Trump Gold Card" sign is displayed, in the Oval Office at the White House in Washington, D.C., U.S., September 19, 2025. REUTERS/Ken Cedeno/File Photo

WASHINGTON, Dec 31 (Reuters) - As a New York businessman, President Donald Trump ‌put his name on real estate, golf courses, vodka, steaks, bottled water and his own university.

As president in his second term, he is merging his personal brand with national institutions and ‌government programs, an unusual assertion of power by a sitting U.S. president.