Brazilian scammers, raking in millions, used Gisele Bundchen deepfakes on Instagram ads


  • World
  • Saturday, 04 Oct 2025

Model Gisele Bundchen poses during a photo wall session with media during the Watches and Wonders fair in Geneva, Switzerland, April 9, 2024. REUTERS/Pierre Albouy

(Reuters) -A group of suspected scammers in Brazil using Instagram ads featuring deepfakes of supermodel Gisele Bundchen and other celebrities appears to have made millions of dollars through online fraud, according to police investigators.

Authorities arrested four suspects tied to the scheme this week and froze assets across five states in an investigation that found over 20 million reais ($3.9 million) in suspicious funds identified by federal anti-money laundering organ COAF.

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