African executives push for tourism digitization to spur growth


  • World
  • Thursday, 02 Oct 2025

NAIROBI, Oct. 1 (Xinhua) -- Tourism players across Africa should leverage digital tools to transform the sector, boosting its growth and competitiveness, senior officials said on Wednesday at the 15th edition of the Magical Kenya Travel Expo underway in Nairobi, the Kenyan capital.

According to the executives, emerging technologies such as big data, Internet of Things, and artificial intelligence (AI) have revolutionized the tourism and travel sector, delivering benefits for investors and clients.

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