TURIN, Italy, Sept. 26 (Xinhua) -- The 2025 Turin Auto Show opened Friday in the northern Italian city of Turin, with more than 50 automakers, including 17 from China, showcasing over 100 models that highlight the latest advancements in automotive design and technology.
This year's program features world premieres of new models, test drives, industry dialogues and supercar displays. As one of the world's oldest auto shows, the Turin event also debuted the Turin Automotive Design Award (TADA), which has emerged as a highlight of this year's exhibition.
Launched by the event's organizers, TADA is the first professional automotive design award in Europe officially supporting cooperation between Chinese and European auto industries. With the theme "Piedmont Meets China," the inaugural award recognizes innovative achievements of Chinese models active in the European market. Final selections were made by an international jury drawn from nine leading Italian automotive design institutions.
At an award ceremony held in the Palazzo Madama, five Chinese models were honored: JAC E30X for Best Material and Sustainability, Changan Deepal S05 for Best Human-Centric Intelligent Integration, Geely Galaxy EX5 Best Interior Design, Jetour Zongheng G700 Most Innovative Design Feature, and Changan Deepal S07 Best Exterior Design.
The jury said the winners demonstrated the rising competitiveness of Chinese automobiles in material innovation, smart interaction, spatial experience, design creativity and aesthetics.
The organizing committee also named Wei Jianjun, chairman of Great Wall Motor, as TADA 2025 Person of the Year for his contributions to advancing Sino-European cooperation in auto design and technology.
Andrea Levy, chairman of the Turin Auto Show and TADA's executive committee, told Xinhua that the award will help attract more Chinese brands to global competition and strengthen Turin's role as a hub for China-Europe cooperation in automotive design.
"The TADA is very important because we want to recognize Chinese vehicles not just for technological innovation but also for their achievements in designs," Levy said.
Geng Xiewei, economic and commercial counselor at the Chinese Consulate General in Milan, noted that China's new energy vehicle industry has become an important driver of the global energy transition. With more than one-third of this year's exhibitors coming from China, he said the award could serve as an effective channel to deepen and elevate China-Italy automotive cooperation.
The three-day show is being held in downtown Piazza Castello with free public admission. Organizers expect more than 500,000 visitors.
