Finnish brand Marimekko to open Hong Kong flagship store


HELSINKI, Sept. 22 (Xinhua) -- Finnish lifestyle design brand Marimekko will open a new flagship store in China's Hong Kong in October, underscoring Asia as its key international growth market.

The store, set to open on Oct. 16, will be located in Causeway Bay, a hub for fashion and lifestyle brands, and will relocate and expand Marimekko's first Hong Kong outlet, which opened in 2012. It will be operated by Sidefame Ltd., the company's long-standing franchise partner in China.

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