NAIROBI, March 18 (Xinhua) -- The Kenya Tourism Board (KTB), the country's state-owned tourism marketing body, said on Tuesday that it will tap into the growing motorsports enthusiasm in the East African region to increase visitor arrivals.
The KTB said the WRC Safari Rally, which is set to begin in Kenya's lakeside town of Naivasha from Thursday, has been integral in reinforcing the appeal of Kenya and the East African region to the world.
