Feature: Lebanese e-commerce platform aims to tap into Chinese market with local specialties


By Xie Hao
  • World
  • Sunday, 15 Sep 2024

BEIRUT, Sept. 14 (Xinhua) -- In a sun-lit office in Beirut, Ludmilla Medawar and Joyce Mouawad, co-founders of Lebanese Signature, an e-commerce platform, were attentively tracking their sales performance in China.

According to the founders, their collaboration this year with Chinese e-commerce leader JD.com has opened up new opportunities for Lebanese products by accessing China's expansive online marketplace.

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