Kenya starts digital campaign to promote country as tourism, investment destination


  • World
  • Thursday, 28 Mar 2024

NAIROBI, March 27 (Xinhua) -- Kenya on Wednesday launched a digital campaign aimed at promoting the country as a global destination for tourism and investment.

John Tanui, principal secretary in the Ministry of Information, Communications and the Digital Economy, said the campaign leverages the power of digital platforms and technology to market the country.

"The campaign is dubbed 'LetsGoToKenya' and is aimed at promoting awareness of Kenya as a premier global destination," Tanui said in a statement issued in Nairobi, the capital of Kenya.

He added that Kenya would work with technology platforms such as LinkedIn, Meta, Google, TikTok and WeChat, which have billions of users, to market the country. The campaign will involve various government ministries and partners and will ride on global events hosted in Kenya to market the country.

Kenya's international tourist arrivals hit a new high of 1.8 million in 2023, up from 1.48 million in 2022, boosted by increased marketing activities. The East African nation ended a decline in foreign direct investment in 2022 after attracting investments worth 107 billion shillings (809.77 million U.S. dollars). The Kenyan government hopes to grow the numbers from tourism and foreign direct investment through the campaign.

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