Namibia launches initiative to reward individuals and entities in move to boost tourism

WINDHOEK, Sept. 19 (Xinhua) -- Namibia on Tuesday launched an initiative aimed at rewarding, recognizing and supporting individuals and entities that play a pivotal role in ensuring the safety, hospitality, kindness, care and preservation of the country's tourism.

The campaign, dubbed "Tourism Heroes," was launched by the Gondwana Collection, a hub for travel and safaris in Namibia, in response to a concerning surge in criminal activities targeting international tourists.