Ukraine tells military-age citizens to 'overcome their fear' in recruitment campaign

Ukraine's President Volodymyr Zelenskiy awards a Ukrainian service member as he visits a frontline, amid Russia's attack on Ukraine, in Zaporizhzhia region, Ukraine August 15, 2023. Ukrainian Presidential Press Service/Handout via REUTERS/File Photo

KYIV (Reuters) - Ukraine's defence ministry urged military-age citizens to update their data at army enlistment offices and "overcome their fear" in a campaign launched on Thursday as a summer counter-offensive grinds through its third month.

The campaign, which draws on slickly-produced videos and photo testimonials of prominent soldiers describing their fears, aims to break down a major obstacle in army recruitment, Deputy Defence Minister Hanna Maliar said.