SAN FRANCISCO, Dec. 1 (Xinhua) -- Amazon Web Services (AWS), a subsidiary of Amazon, on Thursday announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising technology business Yahoo Ad Tech.
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads - including its media-buying and supply-side platforms, analytics, and identity solutions and products - from its on-premises data centers to AWS, the announcement said.
Yahoo Ad Tech reaches more than 540 million people worldwide. The migration is part of the business's ongoing digital transformation strategy to reduce IT infrastructure costs, transform its advertising business operations, and develop more tailored and immersive solutions to help brands connect with their audiences, according to the announcement.
"By harnessing the power of AWS, we'll be able to move faster and give our customers what they value most - advertising solutions that provide the right combination of performance, audiences, and revenue growth," said Aaron Lake, senior vice president of Platforms Engineering and chief information officer at Yahoo.
"Yahoo is a digital pioneer and a trusted partner for the world's biggest brands," said Matt Garman, senior vice president of Sales, Marketing, and Global Services at AWS. "The world's leading media and digital advertising companies rely on AWS as their cloud provider because we help them deliver performance and drive real growth. We're excited to help Yahoo accelerate its migration to the cloud and bring innovative solutions that help advertisers serve customers all over the world."