Wine-loving France gets a taste for the alcohol-free

Augustin Laborde, founder of "Le Paon qui boit" (The Drinking Peacock) alcohol-free wine and liquor store, looks a bottle of non-alcoholic wine sold at his shop in Paris, France, November 18, 2022. REUTERS/Benoit Tessier

PARIS (Reuters) - When a pandemic lockdown kept the French indoors in 2020, Augustin Laborde decided to give up wine but struggled in Paris to find a non-alcoholic alternative.

Two years later, Laborde has opened what he says is the first alcohol-free wine store in a country renowned the world over for its Bordeaux red wines and white Burgundies.