Japan beef bowl company sacks director for remark on getting women "hooked"

TOKYO (Reuters) - Major Japanese beef bowl firm Yoshinoya Holdings Co Ltd sacked on Tuesday a managing director who made derogatory comments about getting naive young women "hooked" on the company's products, saying his conduct was "completely unacceptable."

Masaaki Ito, a managing director at the company - known for its inexpensive bowls of beef on rice - made the remarks at a marketing lecture at Tokyo's Waseda University at the weekend. A company spokesman said he could not confirm Ito's exact words. Ito was not reachable for comment.