Burberry looks to China to launch interactive store


  • World
  • Wednesday, 26 Aug 2020

LONDON, Aug. 25 (Xinhua) -- British fashion brand Burberry has teamed up with China's tech giant Tencent to create an interactive WeChat shop in the southern Chinese city of Shenzhen.

Shoppers can now use the Chinese messaging and social media app, WeChat, to engage with the shop.

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