'Am I going to get shot?' kids ask, as brands try to explain racism and violence to children

FILE PHOTO: Muppets from Sesame Street, including Big Bird, arrive for the 42nd Annual Kennedy Awards Honors in Washington, U.S., December 8, 2019. REUTERS/Joshua Roberts

NEW YORK (Reuters) - For 8 minutes and 46 seconds - the length of time it took George Floyd, an unarmed black man, to die at the hands of Minneapolis police - cable TV kids channel Nickelodeon's screen went black on Tuesday to sounds of inhaling and exhaling, as white text flashed "I can't breathe."

Pokemon pledged $100,000 in support for Black Lives Matter. Sesame Street is co-hosting a televised town hall meeting with CNN on Saturday morning.