Child materialism linked to self-esteem - study


  • World
  • Friday, 30 Nov 2007

NEW YORK (Reuters Life!) - How much children focus on having the latest gadgets and designer gear may have more to do with their self-esteem than peer pressure, targeted marketing or bad parenting, researchers said. 

In two studies reported in the Journal of Consumer Research, they found that materialism spikes in early adolescence and declines by the end of high school, mirroring the years children are most prone to teen angst. 

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