PETALING JAYA: The aim to develop 20 new local animation intellectual properties (IPs) and bring Malaysian animation characters to the global market is achievable but requires effective collaboration between relevant parties, say industry players.
The target is included in the RM130mil allocated for the creative industry in Budget 2027.
Creator of the BoBoiBoy and Mechamoto universes Nizam Abd Razak said Malaysia already has the experience and track record of creating a dozen local IPs that have gained popularity in Malaysia and across the region.
“However, to develop 20 new IPs, it needs to be a collaborative process that brings together experienced agencies and established companies, with newer companies.
“Achieving this target will require a strong ecosystem that supports both the creation of new IPs and their long-term commercial development,” he said.
The Monsta founder and chief executive officer added that the real challenge lies in growing and sustaining these IPs into commercially successful franchises.
“It can take seven to 10 years to fully develop an IP, build its audience and begin reaping the commercial returns,” Nizam said, adding that this creates significant financial pressure on studios.
KRU Group co-founder Norman Abdul Halim described animation as one of the strongest sectors in Malaysia’s creative industry, particularly in developing new IPs.
“Animation has the potential to travel across borders, although not every production will achieve the same level of international appeal because of cultural differences,” said Norman, who is set to release his animated feature Zan Orangutan.
While content rooted in Malaysian identity may face challenges in overseas markets, Norman stressed that such productions should not be overlooked, as they play an important role in reflecting the country’s identity.
